Shruti

  • Shruti is a young professional Data Science engineer from India.  Shruti is extremely gifted and slightly autistic, but she is naïve of US business

  • Some facial expressions, gesticulations and affect cues are ubiquitous across Cultures. However, differences in how we express ourselves non-verbally can create misunderstanding.

    In Indian business culture, the traditional greeting is the "Namaste," where the palms are brought together at chest level with a slight bow.  If a handshake occurs, it is typically gentler compared to the firm handshakes expected in some Western cultures. A firm grip is not necessarily seen as a sign of confidence and can be perceived as aggressive.

  • Shruti develops a brilliant solution to her company’s biggest current challenge and she is asked to present her solution to a Boardroom full of American Businessmen.  She gets physically intimidated about how close everyone is sitting together and that everyone wants to shake her hand – highlighting her Autistic profile of being sensitive to touch/ fabrics/etc.)

Shruti

SocialQ Bridge Cross-Cultural Barriers

  • Shruti is preparing the presentation to explain her solution on her tablet on SOCIALQ app.    We see her SOCIALQ profile that lists her challenges with Western culture and her ASD profile, e.g.  “Difficultly With Non-Verbal Cues,” “Requires Adequate Personal Space,” “Has Difficultly with Social Context.”

  • Shruti is using a Language Learning App to learn English and her App APIs with SocialQ.  Now, while she is training with her English lessons, she is also learning about Facial Recognition and US Business Customs (e.g. shaking hands & boisterous behavior (men’s laughing) is normal). 

  • Shruti puts on glasses with a small camera and a smart watch while she prepares for meeting.  Glasses and watch communicate with the Social Q cloud. 

Shruti - Social Q in Action

  • Shruti’s glasses scan room, SocialQ analyzes scene (computer vision detects: American Boardroom, American businessmen).  SocialQ displays a notification on her glasses relating to American Corporate handshaking culture.

  • SocialQ integrates with multiple hardware modality. Here, SocialQ integrates with Shruti’s Smart Watch. Haptic signals from SocialQ on her wrist primes Shruti with calming, warm, vibrations and soft, gentle audio in anticipation of an environment that she may be uncomfortable in.   

  • Next, while presents her solution to the Businessmen, when she highlights the Value Proposition for the company in the presentation, she receives an alert on the upper left portion of her glasses (indicating that the object(s) of the alert are far-away to the left), the alert notifying her that the a subset of the group (at far left of the room) are becoming extremely excited, deep learning disambiguates the excitement as “joyful” excitement as opposed to “bullying” behavior   (in what she will later learn are laughs of joy about the prospect of making money, NOT laughs of ridicule at Shruti).Her Colleagues are impressed with her solution and with her engagement (assisted by SOCIALQ) with the ‘native culture’ team and receives the recognition that she deserves.